L:a Bruket2023-24 Winter campaign ideation, conceptualization and production. From global marketing campaign narrative to visual storytelling (stills + motion) and products packaging design. Shot in Sweden, implemented globally.
Campaign, Strategy, Production
Mawo2024-25Development of a new brand platform, brand narrative and creative direction. + Translation of the brand strategy into a marketing plan reboot for 2025.
Strategy, Creative direction, Branding
Dior Beauty
2023 Development of a plan of sustainability outreach with physical activations for Gen Z. + Promotion of Dior Beauty sustainability efforts. In Collaboration with DLX.
Consulting, Activations, Events
OBO
2021-2022
Bridged creativity and sustainability by developing guidelines and a creative framework to build sustainable fashion shows.
Consulting, Events, Sustainability
Reuni
2021–24 Development of the brand sustainability principles and guidelines. + Project management on B Corp certification.
Strategy, Sustainability
Ami Paris
2020 Consulting on sustainability topic for general management and creative direction. From design, to product development, operations and fashion shows.
Consulting, Strategy, Sustainability
Nike 2020 Mapping of sustainability catalysts and initiatives in Paris area. Identification of key players, rules of engagement and collaboration principles.
Consulting, Community outreach, Sustainability